About Us

IN-FOCUS Photography is a family-owned business that was started in 1991 by Mary and Jerry Braunsdorf, husband and wife team. Our photographers Mary, Jerry, and Nicole have won numerous awards and acclamations for their photography, including Photographer of the Year for southeastern Wisconsin.

IN-FOCUS specializes in fine portraiture. Whether it be families, pets, maternity, newborn children or glamour portrait photography. We work with you to create images that are uniquely you. We photograph in diverse locations, complimenting the clothing you wear with colorful, artistic, natural backgrounds. We offer high-end products and quality that keep our clients coming back, time and time again! So have a look around our site, sit back, relax, sip a nice latte, and enjoy!



Mary opened IN-FOCUS in 1991 with a passion to create her own unique portraiture after working for several photography studios. Her enthusiasm has not faded as she continues to craft timeless images catered to each client. Mary has won several awards for her photography and was named Photographer of the Year for Southeastern Wisconsin. She continues to challenge herself by submitting her work to critique and attending seminars.



You are likely to be greeted by Alex when you contact IN-FOCUS. She is our office assistant, keeping the staff informed about the daily and weekly agenda. She also has a hand in designing, retouching and printing.


Jerry began photographing for IN-FOCUS in 1995. His sense of humor and inventive style help everyone relax as they have their portraits taken. He creates interactive images with priceless expressions. Jerry will brave cliffs, rock, and waterfalls to get the perfect portrait. He has won awards for his photography and was published in the PPA international loan collection book.


Stephanie’s behind the scenes work does not go unnoticed. She processes all orders before they go out the door by ensuring they are up to standards and by assembling prints, books and frames. She also prepares files for client viewing and enjoys creating artistic effects for each subject.